- At the Summit 2016, we presented the ‘Island Good’ concept and delegates said: ‘Sounds great. Just do it!’
- At the Summit 2017, we presented the brand and the plan. Delegates said: ‘Looks great. Just do it!’
- At the Summit 2018, we will present results from the six-month pilot project and share our plans for expansion. We’re ‘Just doing it!’
The great news is that ‘Island Good’ has taken off and is rewarding three years of planning. VIEA’s retail partners, Country Grocer, 49th Parallel Grocery, Quality Foods, and Thrifty Foods have been proudly promoting food and beverage products made on Vancouver Island–‘Island Good’–while pro-active food producers and distributors, BC Salmon Farmers Association, B&C Foods, Hertel Meats, Paradise Island Foods, Portofino European Bakery, Dairyland, and Vancouver Island Farm Products have joined to help fund the project along with core funding from the Island Coastal Economic Trust and VIEA itself.
Strong consumer response is showing that we Islanders do want to buy local products and that increased visibility at point of sale is making it easier to find these ‘Island Good’ products.
With many more Island food and beverage producers, distributors and retailers wanting to participate, the VIEA team is working on ‘Island Good’ Phase II–details at the Summit…
News Flash! – All meals at the 2018 Economic Summit will be ‘Island Good’!