Vision To promote and enhance Parksville Qualicum Beach as a world renowned, all season tourism destination. Mission Parksville Qualicum Beach Tourism shall successfully market the region externally to strengthen economic viability for the members and the communities we serve. The Parksville Qualicum Beach Tourism Association is the destination marketing organization (also known as a convention and visitors bureau) for the Parksville, Qualicum Beach, Nanoose Bay, French Creek, Lighthouse Country, and Arrowsmith Coombs Country region of Vancouver Island, British Columbia, Canada. The Parksville Qualicum Beach Tourism Association is a non-profit, tourism industry-lead organization governed by a volunteer Board of Directors representing accommodations, attractions, local business, and municipal governments.