Eligible Langford businesses and producers can now take advantage of free Island Good licensing for 2022. In 2021, as part of the City’s pandemic recovery strategy, the City of Langford partnered with Island Good to provide qualifying Langford businesses with free licensing to promote their local products. The City is continuing this support by paying for new and renewing Island Good licenses to help improve sales and market share for Langford businesses making and/or selling local products.
“Langford businesses and producers are vital to our local economy,” says Langford Mayor Stew Young. “The shop local movement is here to stay, and this partnership will help lift Langford businesses up to reach their full potential. The Island Good program provides much-needed promotion to those businesses while in turn strengthening our local economy.” Island Good membership provides local businesses with promotion on the Island Good website and social media pages, as well as brand recognition in Island Good radio, TV, and print media campaigns. And the Island Good logo on products and at point of sale make it easy for people to find Island-made products when they shop.
The City of Langford is giving another promotional boost to Langford businesses by proclaiming June 20 to 26, 2022 to be ‘Island Good Days’.
Langford businesses that produce and/or sell Island-made products qualify for this free licensing opportunity, which is available on a first-come, first-served basis until the funding is spent. To apply, fill out the form at https://islandgood.ca/become-a-licensee/.
According to BC Buy Local, for every $100 spent with a local business, $63 is re- circulated back into the BC economy. According to VIEA, every one percent increase in sales of local products equals 50 jobs.
Donna Petrie, Senior Manager of Business Development, City of Langford