VIEA Announces Island Good Partnership with Tourism Vancouver Island
Tourism Vancouver Island (TAVI) and the Vancouver Island Economic Alliance (VIEA) announce the launch of their partnership on the “Island Good” campaign. As Vancouver Island’s respective tourism and economic development leaders, this new partnership aims to bridge the gap between tourism and traditional export industries by promoting Vancouver Island goods to visitors, by amplifying the Island Good campaign to Island-based producers and artisans engaged in the tourism industry, and connecting visitors to local, in-season food and artisan goods direct from the places they are produced by inspiring agri-tourism trips in the region.
Created by the Vancouver Island Economic Alliance, Island Good is an innovative branding campaign that recognizes and promotes Vancouver Island products, so that consumers, retailers, investors, importers and travelers will be able to recognize Vancouver Island products in the marketplace.
“We are excited to partner with Tourism Vancouver Island because of their strong connection to tourism-related businesses in the region and their focus on marketing tip-to-tip Vancouver Island experiences to travelers. This partnership will help us attract more businesses as Island Good licensees; encourage travelers to eat and shop local while visiting Vancouver Island; and showcase “Island Good” products.” – George Hanson, President, VIEA.
“We know that visitors to Vancouver Island seek out Island-made products to enjoy during their travels and to bring home to friends and family. Partnering with VIEA on their Island Good campaign is a natural fit for us. It enables our team to add additional capacity to the program while strengthening our ability to promote Vancouver Island products to visitors. With businesses and organizations like the Comox Valley Airport and Vancouver Island Farm Products already involved, we expect to see significant growth in the number of Island Good licensees in the coming months.” – Anthony Everett, CEO, Tourism Vancouver Island.
Under the three-year agreement, Tourism Vancouver Island will provide the Vancouver Island Economic Alliance with financial and in-kind support to expand Island Good by attracting more partner businesses, and to showcase Island Good products to travelers through consumer marketing.The organizations are also collaborating to include tourism-related concurrent sessions at the 2019 VIEA Economic Summit as well as an Island Good campaign presence at the annual Tourism Vancouver Island industry conference.
It’s All Good! Island Good.
Did you know that the average increase in sales for Island products in 45 grocery stores during the six-month Island Good pilot in 2018 was 16.4%?